Side by side with other beneficial instruments, Short.io (formerly short.cm) provides a great tool for media buyers and marketing experts. This function allows you to analyze traffic sources and improve the efficiency of your promotion activity.
Conducting advertising campaigns, online marketers publish links in a variety of places on the Internet — for example, official pages on social platforms, mailing messages, context advertisement texts, and more. Using the “campaign tracking” feature allows you to learn the number of users from each place. In order to do this you need to build the link with the following mandatory UTM parameters (or tags):
- Source: As your campaign most likely will be conducted on several media platforms, you need to understand where the traffic comes from. With the help of this parameter setting you will be able to learn whether the user came from a certain portal, social network, or somewhere else. Thus, to build the link for each of these platforms you just need to put its name in the “utm_source” parameter. For example, utm_source=linkedin or utm_source=facebook.
- Medium: Since you can use different functions of the same platform, this parameter will show you how the user gets to the page. Basically, it identifies the method of sharing or the way your link appears on some source. For instance, you can put your URL into the text of sent messages, or published posts, or banners. For example, utm_medium=email or utm_medium=blogpost.
- Campaign. As you may conduct several advertising campaigns, you also need to realize why the user makes a click. This could be the name of a certain product or campaign strategy. For example, utm_campaign=launch-product or utm_campaign=promo-code.
Therefore, you can set these parameters in any configuration, determining exactly where each user comes from and tracking different traffic sources using one link.
This feature is available for all Short.io (formerly short.cm) users. Just create account and start to improve your promotion campaigns.See all features