Shorten links using your own domain
Shorten, personalize, and share
fully branded short URLs.
We process 100,000,000 redirects per day for 1,000,000 happy customers. It’s our goal to provide reliable service allowing businesses to focus on their priorities.
Trusted worldwide by
Brands all over the world find Short.io essential for their work process.
Short.io helps businesses engage a new audience and increase brand recognition.
Get the most out of
every link you share
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Clickstream & Detailed Statistics
Clickstream & Detailed Statistics Track the success of every short link and domain with detailed insights (e.g., OS, location, browser, top links) and real-time clickstream records.
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API
API Shorten, analyze, and manage URLs with a free API for developers. Add shortening features to your existing app or build a new one.
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Multiple custom domains
Multiple custom domains Use several branded domains in one account. Apply separate settings for each domain, and track the audience individually for every project.
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Teams with Roles
Teams with Roles Create teams to shorten and manage URLs from one location with your colleagues. Assign 3 different roles: Admin, User, and Read-only.
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Make your work easier with us
Short.io is designed to simplify the workflow of businesses. Short.io binds internal operations to the integrations to automate manual processes. While you are engaged in advanced tasks, the integrations work for you.
Create personalized short links
Friendly support that cares
We are always here for you and really care about your success in using short links. So you always get answers.
Get in touch from Monday to Friday to receive a quick response.
We are currently using your service for geolocation of social media links. It allows us to route users to the US or Canada based on IP so we can track user journeys properly. Very happy with the service so far.
How to buy a domain?
If you don't have a personal branded domain, you can buy the domain via Short.io. The advantage is that no configuration steps are required. The domain will be automatically activated.
Learn more How can I forward my short domain to another website?
The "Main page redirect" option routes visitors from your short domain to any webpage. If users visit the short branded domain (e.g., shortdomain.com), they will be redirected to the specified page. This is very useful if you want to redirect visitors to your main website.
Learn more How to run an A/B test?
A/B testing evaluates the performance of two variants of a web page. With Short.io, you can test which version of a web page performs better. When clicking a short link, a pre-specified percentage of users will be redirected to the original page, the other — to the variation page.
Learn more Is it possible to build an application that uses Short.io?
Yes, you can use the Short.io API to integrate the shortening features to your application.
Learn more How to use UTM tags?
A link with UTM parameters is too long. You can shorten the already UTM-coded link or add UTM parameters to a destination URL straight on Short.io. UTM tags serve detailed information about traffic sources, e.g., determine which social network is the most popular among your users.
Learn more How can I apply password protection?
With 'Password protection', you can limit access to your website. After users click on a short protected link, they have to enter a correct password to reach the content.
Learn more What do statistics metrics mean?
Short.io provides detailed statistics that perfectly fits basic needs. It helps determine the target audience, the best time for sharing links and track top links and domains.
Learn moreFeature Updates & Tips
Our SLA, a promise that everyone can benefit from
For all our efforts to provide a great service, it all wouldn’t mean much if we can’t maintain a consistent performance. Stability is essential and every click counts. We currently handle over 100,000,000 redirects every single day. Any downtime in that process means that you can lose sales, clarity, and trust. This is why we created our service-level agreement (SLA). At any given moment, we promise a stability of 99.9% — this applies to link creation, access to existing links, and our API.
AI slug generation: the next step in ensuring privacy
We’re always committed to keeping your data as secure as possible. For us, it’s an inseparable part of our business model, and we prioritize it at every step. This latest change is no different. When creating short links, Short.io offers the option to use AI-generated slugs pulled directly from the content on your linked sites. But up until now, this option was turned off by default. Our previous approach Why? Well, because previously, data would pass through us, through Amazon Web Servic
Wrapping up: Q2 2025
We do our best to continuously provide new features for our users. For us, it’s not just about adding cells to a spreadsheet, but about really making sure our users can push the utility of their links — all at the same price. But this quarter was especially productive. Over the last three months, we announced and implemented 7 major updates that significantly improve and expand Short.io’s feature set into something that can provide our users with even more value. Here’s everything we did.
