Link cloaking in Short.io

Cloaking in Short.io is a feature that keeps the shortened URL visible in the browser’s address bar, even after redirection. Instead of displaying the final destination URL, users continue seeing the branded short link, creating a seamless browsing experience.

Short.io achieves cloaking by using an iframe, which loads the target page while keeping the short URL in the address bar. This helps maintain brand consistency, improve user trust, and streamline tracking by keeping all interactions under one domain. It also enhances marketing efforts by preventing users from seeing third-party URLs.

Despite its benefits, cloaking has some drawbacks. Search engines may penalize websites for cloaking, as it can be associated with deceptive practices. Some websites block iframe embedding, preventing cloaking from working properly. Users may also feel uncertain about a hidden final URL, reducing transparency.

To enable cloaking in Short.io, log in, shorten a URL using your branded domain, access the link settings, toggle the cloaking option, and save your changes. The cloaked link will then display the destination page while keeping your branded link in the address bar.

Cloaking is useful for marketing campaigns, white-label branding, and internal redirects where brand continuity matters more than SEO concerns. While it provides a smoother experience, it’s essential to use it strategically to avoid search engine penalties and website restrictions.